The population of Indochinese leopards (Panthera pardus delacouri) has sustained huge losses. Habitat destruction, illegal poaching, and prey loss are all contributing factors in this decline. Yet, despite our acknowledgement of the need for recovery, its story is all but lost in countless similar calls to action. A white noise of distress signals that we are marking the sixth mass extinction. This is neither unavoidable nor necessary. Each personal decision we make, can and will, exacerbate or mitigate an irreversible change in our biosphere.