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This artwork was created for a wildlife activism campaign by the organization: 'Blood Lions', called '800 Voices for 800 Lions'. The campaign was designed to appeal to policy makers on a human level and to put pressure on the South African government to set a zero CITES lion bone export quota.
When I drew this piece last year, I included an expiry date on the can to represent the age at which this lion cub could expect to lose its life in a canned hunt, (5 years). Having a real date on the can would also allow us to revisit when the time comes and assess the state of the industry in captive bred lions. Never in my wildest dreams did I expect that just one year into the countdown there would be an announcement from the South African government that they intend to shut down the industry in captive bred lions. The announcement was made at the beginning of May 2021, and comes as a result of years of tireless campaigning by Blood Lions. They have acknowledged the significant role that art played in adding to the pressure they needed to achieve this momentous result.
https://bloodlions.org/800-voices-for-800-lions/
