2010 Year in Review

Jeffrey Whiting - AFC
January 15, 2011 share

As 2011 gets underway, we would like to take a moment to look back at 2010, and celebrate with you a year of success, progress, impact and excitement at AFC.

While conflict, greed, corruption, negligence and natural disasters may have been at the forefront of the world's media headlines throughout 2010, we also witnessed inspiring stories of hope, determination, action and positive change around the world. We would like to think that AFC has been and continues to be at the forefront of leading a story of positive change and impact through what we do and know best - creating awareness about and celebrating our natural world through our art.

To advance AFC's mission of supporting the environment through art, increasing awareness in our communities about the work we do is critical. We have made a major push over the past year to develop the infrastructure and strategy to support our member efforts and significantly grow our visibility online and offline.

Our first virtual exhibit opened on October 22nd and closed on December 31, 2010. We integrated innovative new features that provided artists with the opportunity to record and embed video clips describing their exhibited works as well as an experimental technology that provides the artist with the option to record audio clips through a simple secure web form and computer microphone. Most notably, the virtual exhibit provides a sense of scale and context with virtual artworks mounted on virtual walls.

For the adjudication process of the exhibit, we created a remote art jurying system that is set to revolutionize a very traditional and non-inclusive approach to jurying art exhibits. This approach met with great approval from all involved and opened the door to jurors from around the world, without the need for a traditional "jurors-in-a-room-with-a-projector" approach.

The press release announcing the 2010 AFC virtual exhibit was picked up by 96 North American news outlets including USA Today, MSNBC, and Reuters, and we landed six feature stories in Western Canada.
Please visit our media centre on the new AFC website to read and view the coverage.

In November, with the support of the Houston Zoo, the American Museum of Natural History, the Mountain Gorilla Veterinarian Project and UC Davis, AFC completed its 11th Flag Expedition - with Stephen Quinn, joined by yours truly - to study the endangered Mountain Gorilla, tell the story of its conservation, and retrace the steps of famed artist/explorer Carl Akeley. Thanks to the generous support of the American Museum and its Chair Lewis Bernard, AFC will be producing a pilot documentary film featuring the expedition.

The press release announcing this flag expedition was picked up by 103 news outlets across North America including ABC, CBS, Wall Street Select, MSNBC, and Reuters, and we were featured in the New York Times (twice), BBC World Radio, Global TV, and several television and radio shows in western Canada. Please visit our media centre to read and view the coverage.

In addition, we created two new awards: the People's Choice and Environmental Statement award, and released the first annual Environmental Calendar in partnership with Wildlife Conservation Society as well as the first annual greeting cards series. 

Our vision today is more important than ever: to lead a global artistic movement that inspires individuals and organizations to preserve and sustain our natural heritage by uniting the talent and passion of our members. Without our members and our supporters, we wouldn't be able to do this work and as such, we extend our gratitude to each and one of you for working together with us as leaders of this movement.

Wishing everyone a healthy and prosperous 2011 full of happiness and inspiration.



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