Since he was a child, Jeffrey has been passionate about nature and wildlife. In early adulthood, Jeff dedicated much of his time and effort to its documentation or its preservation, through his art, his publications and his brainchild - Artists for Conservation. His scientific and artistic field studies of flora and fauna has lead him throughout North America to the cloud forests of Costa Rica, the Virunga Volcanoes and Rift Valley of Africa, the lowlands of Central America and the Patagonian region in southern Chile, to remote parts of northern Vietnam and of Borneo and to the World Heritage ecosystem of the Loire Valley in France. His art and his books aim to educate and inspire viewers and readers to learn more about our natural heritage.

Today, as an established international conservation leader, Jeff contributes to the conservation agenda by leading Artists for Conservation, by connecting the public with nature through arts, culture and science, and by inspiring other artists to take on greater leadership and educational roles in supporting conservation causes.

In one of his proudest conservation projects as an artist, Jeff was one of 50 of Canada’s most celebrated artists who, in 2012, took to the language of paintbrushes and carving tools to give a voice to our fragile coast. The artists donated all of these incredible original works to Raincoast Conservation Society's efforts to keep Canada's west coast tanker-free. Over $100,000 was raised in the two auctions that sold the art. The Northern Gateway Project was finally rejected in 2016.