South Africa Billboard Project Summary Purpose/Mission: Public awareness campaign. Every single day in South Africa at least two to three captive bred or tame lions are being killed in planned hunts. And hundreds more are slaughtered for the lion bone trade. The Blood Lion project is a compelling call to action to have these practices stopped.Wednesday, 20 January, 2021 to Monday, 1 May, 2023 Donation of artwork images for public awareness program in the form of roadside billboards in South Africa. Two images provided' The Young Prince - Lion Cub and Played Out - Lion Cub.