The mission of the Arizona-Sonora Desert Museum is to inspire people to live in harmony with the natural world by fostering love, appreciation, and understanding of the Sonoran Desert
Chris Maynard's mission is to, "promote understaning and appreciation of the natural world". He supports nonprofit causes for specific projects such as land acquisition and conservation and projects of the art collector's choice that might seem less related to traditional conservation but nevertheless help to improve our world. Another way he does this is through partnership auctions. For instance, in 2017 he collaborated with the two million member World Parrot Trust to auction two originals and five prints. The proceeds were split to go for conservation of the endangered great green macaw in Costa Rica which were used for education, research, and reintroduction.